How to make ECommerce website design user friendly
Before you start eCommerce website development company you can conceive on the website, make sure you consider some tips first to make e-commerce website design more user friendly.
1. Keep things simple and well-organized.
Magazine-style layouts and templates are everywhere on the information superhighway these days. All the special articles posted on the website's home page can be confusing to readers and it can be difficult for them to tell you what your site is. If your potential customers are confused, it can be more difficult to earn money from your website.
Keeping this in mind, set up a website which is pleasing to the eye. It should not be too cluttered or too busy. Keep things clean and properly. Classify the items in your list or divide them by type of service. Make sure the site has navigation tools that will allow customers to find the things they are looking for.
A navigation bar's menu on the top right and a navigation bar on the right is a failed way to organise the site and improve the usability of the site. You can use the front page to highlight your recent product additions or bestsellers. Some website owners also include a moving or flashing image that will inform potential customers about their latest products or sales.
2. Show your best products on the front page and use photos to guide your customers.
Select the best photos of the products you are selling. If you are selling clothes, choose the product that will best suit that product album's primary photo. This will immediately affect the customer's interest and start the ball rolling. If not, you can use a particular logo or illustration to show the customers involved in your album.
A picture of a hanger for a clothing album would work well while a photo of a pair of shoes would suit well for your company's shoe collection. Show a picture of an envelope for the "Contact Us" part of your page.
3. Navigation should be accessible and easy.
You may have included some type of navigation features in your website, but if it is not easily located and accessed, your consumers will be immediately lost. As mentioned above, a navigation bar at the top of the page or a menu at the side of the page will help your customers find out where they are. Label each page so that your customers do not get lost and make sure that there is a home page option where they can go back to the front section of the website.
It also helps to include a site map. If you are using Magento or WordPress as platforms, the site map should be easy to include. Plugins are available that create a page that will contain links to all the primary pages of your website. Your potential customers can simply click on this link and find the page they want to go to the list.
4. Include a search option in your website.
Every eCommerce website design company should include a search box. Customers are looking for quick ways to find the item they want. Most of them do not want to know what they are looking for through the content of your site. They want to type the keyword in the search box and press the search button. It is simple and straightforward.
Your website should also remove exact search lists. Make sure the products are labelled correctly with the right keywords. The search list should be comprehensive. This should indicate the type of product, the cost, and some details about it.
5. Checking of items should be simple.
Keep in mind that not all Internet users are really tech-savvy. You may have older customers who do not know how to navigate a virtual cart. To make things easier, your Buy Now or Checkout button should always be present on every page, preferably close to the item's picture. Make the image or font bigger and more colourful so that the button will be difficult to remember.
Your eCommerce website should be optimized for shopping. To make things easier, adopt a multi-channel retail system. The eCommerce website design is more impressive if it allows customers to shop easily.
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